Writings
I write about Apple, Product Management, and User Experience Design.
A brief history of Apple Computer Inc. and the Graphic User Interface
The history of the Graphic User Interface (GUI) dating back to “Mother of All Demos” by Douglas Engelbart to the Xerox Star interface, and how it inspired Apple to pave the foundations of the world's most valuable brand and its robust ecosystem of devices.
Contradictions within User Opinions and Behaviors: Identifying Evidence-based Opportunities to minimize False Discovery
One of the biggest pitfalls of the design process is the ambiguous nature of customer feedback and the way it translates from the earlier stages of research into discovery.
Inspired: Reflections on ‘Lessons from Top Tech Companies’ (Chapter 1)
A reflective writing on Chapter 1 of ‘Inspired: How to Create Tech Products Customers Love’ by Marty Cagan highlighting the fatal flaws of the waterfall product management process and achieving a product/market fit by treating MVPs and prototypes.
Inspired: Reflections on ‘The Right People’ (Chapter 2)
A reflective writing on Chapter 2 of ‘Inspired: How to Create Tech Products Customers Love’ by Marty Cagan highlighting how the knowledge of customer, data, business, market, and industry landscape are key to Product Management.
Inspired: Reflections on ‘The Right Product’ (Chapter 3)
A reflective writing on Chapter 3 of ‘Inspired: How to Create Tech Products Customers Love’ by Marty Cagan highlighting Product Vision, Product Strategy, Product Principles, Problem Statement, and Object and Key Results (OKRs) for Microsoft Family Safety platform revamp.
Inspired: Reflections on ‘The Right Process’ (Chapter 4)
A reflective writing on Chapter 4 of ‘Inspired: How to Create Tech Products Customers Love’ by Marty Cagan highlighting Product Discovery approaches centered around the risks of Value, Usability, Feasibility, Business Viability, and Ethics.
Inspired: Reflections on ‘The Right Culture’ (Chapter 5)
A reflective writing on Chapter 3 of ‘Inspired: How to Create Tech Products Customers Love’ by Marty Cagan emphasizing the values of a great product team and how a strong product culture avoids eludes lack of innovation and velocity.
My Design Theory
A reflective writing describing who I am as a designer and what defines my design theory.